What’s Street Advertising?

Street advertising helps companies grab the attention of potential customers with creative, eye-catching executions.

There’s much scope for advertising tactics seeing as this is for public spaces. For example, totem and monolith signs are examples of how businesses make sure to leave a memorable mark in the minds of their target audience.

What are Totem Signs and Monolith Signs?

Monolith signs, which are similar to totem signs, are freestanding, vertical advertising structures that pop out in their surroundings. These big displays are meant to get people’s attention, whether they are walking or driving by.

Totem signs usually have more than one panel. They let businesses advertise their logos, products, services, etc. through attractive visuals.

One of the best things about totem and monolith signs is that they are easy to notice. Because they are tall and in a prominent place – they can not be missed – so your message will reach many people.

These signs can also be placed strategically in places with a lot of foot traffic, like busy intersections, shopping centers, or business districts, to get the most engagement.

What are the benefits?

  1. Increased Brand Awareness: Totem signs and monolith signs are strategic business tools.

Businesses can reinforce their brand identity for a strong presence in the local community through their help. The design is made such that the minds of consumers can recall their brand.

  1. Targeted Advertising: Street advertising with totem signs and monolith signs lets businesses target specific geographic areas and demographics as long as strategic placement is met. The location must be frequented by their target audience.
  2. Cost-Effective Advertising: Compared to traditional advertising methods, such as television or print media, street advertising with totem signs and monolith signs is better on the pocket.

Small and medium-sized businesses with limited advertising budgets appreciate this most.

  1. Versatility: Totem signs and monolith signs give businesses an adaptable advertising platform.

They can be used to promote products, services, special offers, or even directional information. You can change these signs to fit your business’s needs and brand in a way that the message stays clear and powerful.

  1. Longevity: Unlike temporary advertising campaigns, totem signs and monolith signs are long-lasting and durable.

Once installed, the message delivery is constant for an extended period. This helps with a consistent and reliable advertising presence.

Examples of Successful Street Advertising Campaigns with Totem Signs and Monolith Signs

Fast Food

The fast food chain McDonald’s is known for using totem and monolith signs well. Their menu items and famous Golden Arches are often shown on these signs.

Their target audience – the hungry passersby – are directed to the nearest location effortlessly.

Car Dealerships

Many car dealerships and car manufacturers use totem signs and monolith signs to advertise their newest models and special deals.

These signs usually have designs and animations that catch the eye and make people want to visit the showroom or find out more about the cars.

Real Estate Developments

Real estate developers get people interested in new residential or business projects through totem and monolith signs.

These signs have valuable information about the development, including renderings, amenities, contact information, etc. attracting possible buyers/tenants.

Parting Thoughts

Street advertising with totem and monolith signs is here to stay. They’re a valuable strategic tool that businesses continue to use and swear by for leaving positive impressions on consumers around the world.

Ice Signs creates custom business signage, offering illuminated and non-illuminated options. They handle design, manufacturing, and installation from their Leeds location. Their services cater to various industries, ensuring durable and attractive signage solutions.

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